- In the modernization paradigm the media is the promotioner of the modern attitudes and innovations.
- In the dependency paradigm the media as a means to achieve autonomy.
- And in the participatory paradigm the dialogue is the centre of communication process.
Principle Key:
- In modernization the information is transforming to the large number of audience.
- In dependency the main key is to educate people and forge alliances among developing countries.
- But in participatory the main fact is sharing perceptions, knowledge and experience to achieve an action plan for the change.
Types of model [communication]:
- Modernization is one way communication.
- Dependency is one or two way communication.
- Participatory is two way communication.
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